XINTIAN TINA WANG
Marketing Campaign Projects
Bringing nearly a decade of experience in journalism, audience strategy, and content marketing, Xintian Tina Wang has led campaigns, partnerships, newsletters, and public programs for major media, cultural, and educational institutions. Her work has helped attract 24,000 new users and increase media coverage by 78 percent at Columbia University, produce more than 20 events nationwide for the Corky Lee Estate, and engage a community of more than 500 journalists through the Asian American Journalists Association’s New York chapter.
Columbia Engineering School Marketing Campaign
Lead editorial strategy and digital content development for the engineering school, including newsletters, website content, and social media, videos, to enhance institutional visibility.
Successfully increased news site traffic by 24,000 new users and drove a 78% growth in media coverage
AAJA NY Rebranding
Led a 11-member board in strategic planning, financial oversight, and executing chapter initiatives, including events, fundraisers, and sponsorship by partnering with NYC Department of Education, East West Bank, Asia Society, The MET, New York Times, ESPN, etc.
Grew chapter membership 40% in one year to 500+ active members and 2,500+ newsletter subscribers. Newsletter open rate grew from 30% to 78% within a year. Org website can be found here.
TAAF Panel: Covering the AAPI Community in a Changing America
Partnered with The Asian American Foundation and Kitsby Studio to produce a panel and community mixer examining how journalists can better represent New York’s diverse AAPI communities. Grounded in findings from TAAF’s 2026 STAATUS Index, the program explored changing demographics, immigrant community needs, safety concerns, misinformation, and the gap between visibility and understanding.
The panel featured TAAF CEO Norman Chen, Documented reporter April Xu, and ABC7 New York reporter CeFaan Kim, with moderation by The New York Times journalist Esha Ray. Over 60 journalists attended the event with media coverage from WABC.
A List Film Screening
From Everything Everywhere All at Once (2022) and Past Lives (2023) to The Wedding Banquet (2025), the television series The Paper (2025), and Lucy Liu's film Rosemead (2025), I have helped organize member-exclusive screenings drawing more than 60 attendees, negotiate discounted ticketing for partner organizations, and produce panels featuring actors, filmmakers, directors, and journalists.
Exclusive Mixer inside The MET
Partnered with The Metropolitan Museum of Art to produce and promote an exclusive cocktail reception for 80 journalists in the museum’s Astor Chinese Garden Court. The experience combined community networking with after-hours access to the Asian Art Galleries and a private viewing of Recasting the Past: The Art of Chinese Bronzes, 1100–1900, strengthening member engagement through arts and cultural programming at one of New York’s leading institutions. Event covered in Envi Media.
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Email your proposal to: wangxintian0928@gmail.com